Cleanliness for Change

Earth5R's CSR and ESG Initiatives in the Information Technology Sector Case Study: Mula Mutha River Cleanup and Community Engagement by Earth5R The Mula Mutha River in Pune, a vital water body for the city, has faced significant pollution over the years due to improper waste disposal. To tackle this issue, Earth5R launched a river cleanup initiative that combined waste collection with community engagement. Inspired by tribal traditions, the program involved both cleanup efforts and cultural activities like playing football, fostering a sense of ownership over public spaces. Over time, the initiative grew from a small group of volunteers to a large-scale movement, engaging local citizens, NGOs, and corporates. THE PROBLEM STATEMENT The Mula Mutha River had become a dumping ground for various types of waste, including plastics, metals, and electronic waste. The challenge was to clean the riverbanks while instilling a sense of community ownership to ensure long-term sustainability. Wi...

ESG & CSR For Electronics &Technology-Waste Collection and Recycling Initiative with Earth5R for an Electronics Manufacturer INTRODUCTION A major electronics manufacturing company, concerned with the increasing issue of electronic waste (e-waste), partnered with Earth5R to launch a large-scale awareness and collection program across key Indian cities. The program aimed to educate citizens about the environmental hazards of improper e-waste disposal and provide solutions for proper e-waste segregation and recycling. The collaboration led to significant environmental and economic impact, with e-waste being collected, recycled, and integrated into the circular economy. THE PROBLEM STATEMENT E-waste, if improperly disposed of, poses serious environmental risks. It contains hazardous materials such as lead, mercury, and cadmium, which can leach into the soil and water, polluting the environment and harming ecosystems. Despite its dangers, most citizens are unaware of the proper way ...

Banking & Finance Sector ESG Case Study: Green Bond Awareness Program by Earth5R in Partnership with SBI Green bonds are an innovative financial tool designed to fund projects that contribute to environmental sustainability while offering competitive financial returns. Recognizing the potential of green bonds to drive positive environmental change, Earth5R, in partnership with State Bank of India (SBI), launched a year-long Green Bond Awareness Program. The objective was to promote the adoption of green bonds among well-off, educated individuals and to enhance SBI’s Environmental, Social, and Governance (ESG) performance by increasing investments in green financial products. Through the efforts of 1,500 volunteers, the program aimed to educate individuals on the mechanics of green bonds, their environmental benefits, and how they can support projects like renewable energy, sustainable infrastructure, and water conservation. By partnering with SBI, India’s largest public sector bank...

ESG & CSR For Construction & Real Estate Sector Case Study: Horticulture Livelihood and Urban Greening Initiative with Earth5R and Larsen & Toubro INTRODUCTION In collaboration with Larsen & Toubro, Earth5R launched an innovative horticulture program in a large slum area in Mumbai. The initiative focused on training women living in the slums to grow saplings from seeds and small plants from saplings. The program addressed multiple urban challenges, including the urban heat island effect, air quality concerns, and lack of livelihood opportunities.  By utilizing local resources like compost and upcycled containers, this initiative not only generated income for the women but also contributed to local plantation drives, reducing the carbon footprint and enhancing the city’s greenery.   THE PROBLEM STATEMENT Urban areas like Mumbai suffer from a shortage of trees, which leads to poor air quality, heat retention, and a rise in temperatures, especially on rooftops mad...

Earth5R's Waste Segregation and Plastic Recovery Program: An ESG Case Study in the Quick Commerce Industry​ INTRODUCTION With the quick commerce industry booming, companies are looking for ways to reduce the environmental impact of their packaging waste while keeping up with consumer expectations for sustainability. By partnering with Earth5R, quick commerce companies can develop fun, engaging waste segregation and plastic collection programs that not only boost their ESG performance but also involve their delivery teams and communities in exciting sustainability initiatives. THE PROBLEM STATEMENT The rapid expansion of the quick commerce industry has led to a surge in single-use plastic packaging waste. These companies need effective waste management strategies that reduce their plastic footprint, meet regulatory requirements, and create positive social impact. With increasing demands from consumers and regulators, quick commerce companies are exploring ways to integrate sustainab...

Water and Beverages Industry Earth5R© Partnership case study: Driving plastic recovery for a leading European water brand ABOUT THE COMPANY This European beverage company, renowned for its premium water, sought to address its supply chain footprint by initiating a large-scale plastic recovery and recycling program. Faced with growing regulatory demands and consumer scrutiny over carbon footprint, the company partnered with Earth5R to create a holistic, community-driven solution. THE PROBLEM STATEMENT The beverage industry’s reliance on plastic packaging was becoming a growing concern as European regulators began enforcing stricter waste management policies. Additionally, the company faced challenges in aligning its plastic waste recovery efforts with community engagement and circular economy principles, while also needing a structured reporting mechanism for its ESG goals . EARTH5R’S INTERVENTION & SOLUTION Earth5R deployed its advanced plastic recovery and recycling platform, help...